The iconic architecture of Médiacité has transformed a 6.5-hectare piece of industrial wasteland into a multifunctional ensemble that includes a 122-store shopping mall, public plaza for outdoor events and new studios for a major Belgian television & radio broadcast company RTBF. The development is comprised of a renovated local shopping centre (built in 1975) and a brand new regional shopping mall.
At street level, the classic street alignment along Rue Grétry was recreated through the addition of a new spider-glass façade applied to the original building, which is partly recessed from the line of the street. The main axis of the new shopping mall links the district of Longdoz to the River Meuse and boasts a statement 400-metre glass roof.
Médiacité is the first BREEAM certified retail center in Europe - BREEAM method sets the standard for best practice in sustainable building design, construction and operation. Médiacité meets all the criteria for sustainable development: green roof, efficient wastewater treatment, air-quality standards, low emissions, non-electric air-conditioning etc.
In cooperation with Ron Arad Associates, Chapman Taylor